📊 What Lusha Is (2026 Overview)

Lusha is a B2B sales intelligence and lead generation platform that helps sales, marketing, RevOps, and recruiting teams discover, verify, and enrich contact and company data so they can reach the right decision-makers faster. Its core strength is its verified contact database (email + phone numbers), real-time insights, and easy CRM integrations.

Today, Lusha emphasizes accuracy, compliance, and seamless workflows that power outbound prospecting, enrichment, and CRM automation.

🧰 Core Features

🔍 1. Lead Discovery & Prospecting

Search and filter 300 M+ B2B contacts and company profiles to match your Ideal Customer Profile (ICP).

Advanced filters (title, location, industry, tech usage, hiring signals) help you refine lists quickly.

AI-driven recommendations and intent signals surface high-conversion prospects.

📞 2. Verified Contact Data

Immediate access to verified email addresses and direct phone numbers — often with high accuracy.

Data is multi-source validated to reduce bounce rates and faulty records.

📦 3. Lead Enrichment

Bulk enrichment and CSV upload let you append verified emails, phone numbers, roles, and firmographics to existing lists.

CRM syncing pushes updated contact info directly into Salesforce, HubSpot, Pipedrive, Bullhorn, etc. without manual entry.

🧩 4. Browser & CRM Integrations

Chrome extension (“Lusha Everywhere”) lets you capture contact details from LinkedIn, LinkedIn Sales Navigator, company sites, and CRM records instantly.

Seamless integration into your CRM pipeline means prospects flow into campaigns with less friction.

📊 5. Intent Data & Buying Signals

Real-time buying signals like hiring trends, funding, and tech stack changes help prioritize outreach timing.

These signals can be incorporated into segment filters or workflows to target high-intent accounts.

🛠️ 6. API & Automation

API access lets you pull contact and company data into internal tools, workflows, or sales automation systems.

Some partners build integrations (e.g., with Relevance AI) to automate enrichment and pipeline workflows.

💰 Pricing (2026)

Lusha continues to use a credit-based pricing model where you spend credits to reveal contact details (emails/phones). Plans seen in 2026 include:

Plan Typical Cost (per user/mo) What You Get

Free $0 Limited credits (e.g., ~40–70/month), basic prospecting

Pro ~$22–$30 More credits, basic enrichment & CRM syncing

Premium ~$52–$70 Larger credit pool, bulk enrichment (thousands of rows), intent signals, team features

Scale/Enterprise Custom Advanced analytics, API access, SSO, Customer Success, custom credit pools

Credits roll over within limits on monthly plans, and annual billing often gives more upfront credits. Cancellation is easy and unused credits remain until period end.

👍 Pros — What Lusha Does Well

🧠 Accurate & Up-to-Date Data

Users consistently mention high-quality contact information — especially phone numbers and verified emails — that speeds up sales outreach and boosts contact rates.

⚡ Easy to Use & Quick Setup

Lusha’s interface and Chrome extension make it simple to find contact info while browsing LinkedIn or CRMs, without a steep learning curve.

🤝 Seamless CRM & Workflow Integration

Native support for Salesforce, HubSpot, Pipedrive, Bullhorn and others reduces manual copy-paste and keeps CRM records enriched automatically.

📈 Real-Time Prospecting

“Sales Streaming” and intent signals surface fresh prospects instead of relying on static lists — helping reps act when buyers are more receptive.

👨‍👩‍👧‍👦 Flexible Pricing & Free Tier

The credit-based model lets small teams try the tool for free and scale as needs grow — useful for startups and SMBs before committing to larger plans.

👎 Cons & Limitations

⚠ Credit System Can Be Limiting

High-volume prospecting can consume credits quickly, making costs unpredictable if you need a lot of contacts — especially phone numbers (which cost more credits).

⚠ Occasional Data Gaps

Some niche roles or smaller companies may have missing or outdated contact details, especially outside major markets like North America and Europe.

⚠ Cost Can Add Up at Scale

For large SDR or marketing teams requiring bulk enrichment and advanced analytics, the subscription + credit costs can feel high compared to flat-fee alternatives.

⚠ Mobile App Experience Is Basic

Some reviewers mention that mobile or on-the-go workflows could be more robust for quick prospect lookups.

📈 How Users Rate It

Across reviews, Lusha tends to score well for ease of use, data accuracy, and CRM integrations, with many users praising its ability to quickly enrich leads and improve outreach rates.

Typical ratings (e.g., G2/Capterra) place Lusha around 4.0–4.3/5, reflecting strong everyday value but also some frustration with pricing and credit structures.

🧠 Who Lusha Is Best For

Best suited for:

Sales development and business development reps accelerating outbound lead generation.

Marketing teams needing reliable contact data for segmentation and personalization.

Recruiters and talent sourcers looking for verified professional contacts.

Small to medium-sized businesses that want fast prospecting without heavy enterprise pricing.

Less ideal if:

You need unlimited, flat-fee access to massive databases (enterprise data platforms like ZoomInfo might be better).

You run very high-volume outreach and want predictable, license-based pricing rather than credits.

📊 2026 Verdict — Is Lusha Worth Using?

**Lusha remains one of the go-to tools in 2026 for B2B lead generation and sales intelligence, particularly for teams that value verified contact data, ease of use, and CRM integration. Its real-time data streaming, intent signals, and intuitive browser extension make it highly effective for accelerating outbound prospecting and revenue generation.

Strong choices if you want:

✅ Fast access to verified email addresses and direct dial numbers

✅ CRM enrichment and reduced manual data entry

✅ Quick prospect discovery via LinkedIn & browser workflows

Consider alternatives if:

⚠ You need flat pricing at enterprise scale

⚠ You require deeper firmographic analytics or advanced engagement scoring

Bottom Line:

In 2026, Lusha is a solid and widely trusted sales intelligence platform that helps teams find and connect with qualified prospects quickly — especially valuable for small, growing, and SDR-driven sales organizations.